Thou shall not conform

  Differentiate or Die (Jack Trout) A short history of business and a quick reality check. As the late Steve Paul Jobs said “You cannot connect the dots looking forward. It is by looking backward that we make sense of the world in which we live”. The only way we earn the moral right to […]

Disenchantment: How brands and businesses commit suicide

Loyalty is a “conditional” allegiance to something or someone— Anonymous Don’t get it twisted. Salutation is not love. According to a certain arbiter, disenchantment is a feeling of disappointment about someone or something you previously respected or admired; disillusionment. The opposite of this is enchantment which according to Guy Kawasaki (former Apple Chief Evangelist) is the Art […]